Reasons to rebrand Last week saw the launch of a rebrand for the UK retailer Debenhams. It’s the first significant change to their brand since 1999 and comes at a time when the high street has become a graveyard for the likes of House of Fraser, Toys R Us, Maplin, Woolworths and BHS. But does… Continue reading Reasons to rebrand
This is a monster of a haystack! 25 feet tall and built with great care an precision... I came across it behind the village of Lavant in West Sussex after the field had been combined and cleared. The next day it had gone. See this photo and other on Flickr. Thanks for looking.
Morning mist on the first day of Autumn Here’s a photo from early morning on 1st September 2018... one of those perfect Autumn mornings when the mist settles under the South Downs, the trees are turning and there’s a nip in the air. This spot is literally a stone’s throw from my front door –… Continue reading Bepton Tunnel
Econsultancy’s roundup of the best Digital Marketing statistics from last week. Ad spend, augmented reality, email marketing, and more... Amazon ad spend goes up threefold but what does this mean? Amazon ads are on-site paid advertising for sellers. The reason it's increasing is because sellers already know that people intend to buy, so click-through from… Continue reading Ad spend, augmented reality, email marketing, and more…
The Beast from the East met Storm Emma last week. If you were struggling to get to work what did you miss in the world of digital marketing? Customers and website users are willing to give up personal data for a better online experience Research from Episerver shows that despite the looming GDPR legislation, 87%… Continue reading Some Digital Marketing Stats that you probably should have read last week
Nearly the end of February and what a busy start to 2018... I caught up with a few old friends this week and everyone has had a busy start to the year. In conversation we talked about ‘Toys R Us’ and ‘Maplin’ and the very concept that these businesses could soon go to the wall.… Continue reading Digital marketing stats (and what you may have missed last week)
Interpreting some digital marketing news from Econsultancy A few things to note this week. Firstly it's true, consumers are concerned about privacy and accuracy of chatbots and it's something we've discussed with clients too. While business leaders are increasingly keen to invest in artificial intelligence, not surprisingly consumers are not entirely on board! Talk to us if… Continue reading Digital marketing stats; what you should have read last week
