Email Marketing – what was hot in 2017, and what to expect in 2018
Here’s an interesting article about Email Marketing from Econsultancy, reviewing what was big in 2017 and what to expect for 2018.
The key things to take away from the article are:
- Use customer data to deliver relevant and personalised content
- Email isn’t just about promotions – it’s a great place to deliver your brand story and to drive up engagement
- Use GIFs and Emojis (sparingly!) to make email subject lines stand out
- Email marketing should be delivered as part of a cohesive digital marketing strategy – work to a content plan
- Align email marketing with your channel marketing through web content, blogs, PPC and remarketing and social.
Please get in touch to discuss how Email Marketing can deliver great results for your organisation in 2018.