Here’s what millennials are talking about amongst themselves... We work extensively in the student accommodation sector and with leisure and hospitality businesses that target millennials. From a marketing perspective it’s really interesting to keep an eye on the brands that 18–34 year olds are talking about. Understanding the landscape for this age group means you… Continue reading Talking to millennials?
Econsultancy’s roundup of the best Digital Marketing statistics from last week. Ad spend, augmented reality, email marketing, and more... Amazon ad spend goes up threefold but what does this mean? Amazon ads are on-site paid advertising for sellers. The reason it's increasing is because sellers already know that people intend to buy, so click-through from… Continue reading Ad spend, augmented reality, email marketing, and more…
The Beast from the East met Storm Emma last week. If you were struggling to get to work what did you miss in the world of digital marketing? Customers and website users are willing to give up personal data for a better online experience Research from Episerver shows that despite the looming GDPR legislation, 87%… Continue reading Some Digital Marketing Stats that you probably should have read last week
Nearly the end of February and what a busy start to 2018... I caught up with a few old friends this week and everyone has had a busy start to the year. In conversation we talked about ‘Toys R Us’ and ‘Maplin’ and the very concept that these businesses could soon go to the wall.… Continue reading Digital marketing stats (and what you may have missed last week)
Interpreting some digital marketing news from Econsultancy A few things to note this week. Firstly it's true, consumers are concerned about privacy and accuracy of chatbots and it's something we've discussed with clients too. While business leaders are increasingly keen to invest in artificial intelligence, not surprisingly consumers are not entirely on board! Talk to us if… Continue reading Digital marketing stats; what you should have read last week
The best digital marketing stats that you should have read last week from Econsultancy I always enjoy reading the Digital Marketing statistics and news from Econsultancy. There are a few interesting things to note this week and somepointers from some of our client experience as well. Not surprisingly Mobile Payments continue to rise with 33%… Continue reading Digital marketing stats, worth a look
Voice search and web content Google recently released their guidelines for 'eyes free technology' – you know, the voice assistants such as Siri, Google and Alexa that we're all being encouraged to use on our smart devices. I have to say, I use Siri every day – she's on my iMac, iPhone and iPad and… Continue reading Cut the waffle, web content needs to work with spoken search terms