Digital marketing stats, worth a look

The best digital marketing stats that you should have read last week from Econsultancy I always enjoy reading the Digital Marketing statistics and news from Econsultancy. There are a few interesting things to note this week and somepointers from some of our client experience as well. Not surprisingly Mobile Payments continue to rise with 33%…

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Cut the waffle, web content needs to work with spoken search terms

Voice search and web content Google recently released their guidelines for ‘eyes free technology’ – you know, the voice assistants such as Siri, Google and Alexa that we’re all being encouraged to use on our smart devices. I have to say, I use Siri every day – she’s on my iMac, iPhone and iPad and…

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The best digital marketing stats that you should have read last week

I do like these blog posts from Econsultancy In their latest article they discuss what’s hot in Digital Marketing for the week. Two things in particular caught my eye: Firstly some changes to SEO that are worth noting. They report that the top 10 influencers on search rankings with Google are: Domain-level link authority Page-level…

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Data trends for 2018. What do the experts predict?

Customer data will be a big deal for Digital Marketing in 2018. Customer data and behavioural analysis have traditionally been the preserve of big organisations. Retailers have long understood and tracked your purchasing and browsing habits on their websites and in their stores – but this year will see SMEs getting to grips with leveraging…

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What were the biggest email trends in 2017?

Email Marketing – what was hot in 2017, and what to expect in 2018 Here’s an interesting article about Email Marketing from Econsultancy, reviewing what was big in 2017 and what to expect for 2018. The key things to take away from the article are: Use customer data to deliver relevant and personalised content Email…

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