Ad spend, augmented reality, email marketing, and more…

Econsultancy’s roundup of the best Digital Marketing statistics from last week. Ad spend, augmented reality, email marketing, and more… Amazon ad spend goes up threefold but what does this mean? Amazon ads are on-site paid advertising for sellers. The reason it’s increasing is because sellers already know that people intend to buy, so click-through from…

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What were the biggest email trends in 2017?

Email Marketing – what was hot in 2017, and what to expect in 2018 Here’s an interesting article about Email Marketing from Econsultancy, reviewing what was big in 2017 and what to expect for 2018. The key things to take away from the article are: Use customer data to deliver relevant and personalised content Email…

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